VitalPlates – AI & Blockchain Meal Kit Startup
Co-founded AI-driven personalized meal kit startup achieving $120K pre-order revenue and 78% retention in beta
Role
Chief Technology Officer
Timeframe
Spring 2025 - Academic Work Only
Team Size
Startup founding team
Tools & Technologies
Key Impact
Achieved $120K pre-order revenue and 78% retention in beta
Context
Meal kit market lacked personalization and transparency, with consumers struggling with generic kits and ingredient trust issues.
Problem
Consumers struggled with generic kits and ingredient trust, leading to poor satisfaction and high churn rates in the meal kit industry.
Approach
Built AI personalization engine using Google Gemini AI for customized meal recommendations
Developed blockchain QR transparency system for ingredient verification
Created MVP with user-centric design and feedback integration
Established partnerships with suppliers and distribution channels
Implemented beta testing program with target demographics
Outcome
Launched MVP with strong market traction and user engagement
Achieved $120K in pre-order revenue during beta phase
Maintained 78% user retention rate in beta testing
Secured LOIs from potential partners and distribution channels
Next Steps
Raise seed round for scaling production capabilities
Scale production to university and clinic markets
Expand AI personalization features and blockchain transparency